The brand new Out of Home formats launched using the famous Cadbury Dairy Milk glass and a half of milk icon filling positive symbols, such as a heart, smiley face and thumbs up. There’s no Cadbury branding, it simply features the new Cadbury Dairy Milk tagline – There’s a glass and a half in every one – showing the human kindness in us all.

These were underpinned with additional executions displayed contextually depending on the youtube video a user watched.

My task was to devise a custom system to create these milk animations. I turned to Realflow as my fluid simulation tool of choice, and then Cinema 4D to render the final 3D sequences.