Last year Cadbury launched Twirl Orange as a limited-edition bar, and the British public went wild for it. This year the bar is back, and to match the public’s anticipation, VCCP developed a Glastonbury-style pre-sale, conducted on Twitter, giving superfans the chance to get their hands on a Twirl Orange before they hit the shops. My role on the project was to set the overall motion tone for the campaign, alongside designing and animating the live stream.
I created a series of eye-catching animations to run across all social channels in order to raise awareness of the main event. And for the the twitter livestream itself I designed and animated all content to supply to the specialist external social event team.
All 10,000 bars sold out in minutes and the campaign trended at no1 both in the UK and worldwide.
Personal Project
Cadbury
Cadbury
Paddy power
Exterion Media
Cadbury
