Concept
The idea revolved around using the sim card to form illustrations of the 4 key value propositions.
![](https://assets-global.website-files.com/5c30e35632c187e49a0405d2/5d16752f6ad3cb08de1c2f6b_DRTV_Still1.jpg)
![](https://assets-global.website-files.com/5c30e35632c187e49a0405d2/5d1675438eb8946e8e260066_DRTV_Still2.jpg)
![](https://assets-global.website-files.com/5c30e35632c187e49a0405d2/5d167575f6e4ce21a42b5e45_DRTV_Still3.jpg)
![](https://assets-global.website-files.com/5c30e35632c187e49a0405d2/5d16759adb085186fe687032_DRTV_Still5.jpg)
I created a TV ad to promote O2's Pay Monthly Sim deal to get 20GB data, unlimited minutes and unlimited texts for £20 a month on Britain's best network for coverage.
The idea revolved around using the sim card to form illustrations of the 4 key value propositions.
Personal Project
Cadbury
Cadbury
Paddy power
Exterion Media
Cadbury