About

The Amazon Stadium Project was an idea presented to UK football teams as an initiative to combat the deforestation of the Amazon Rainforest, by allowing supporters to claim their own seat in the clubs virtual Amazon Rainforest stadium.

ASP – Landing Page

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Showcasing the vision

To bring the Amazon Stadium Project to life for potential partners, I worked alongside our UX team to translate the initiative’s visual identity into a distinctive digital experience. My focus was on ensuring the brand’s flavour felt just as impactful on screen as it did in concept — bridging the gap between the initial landing page and the immersive supporter environment to create an exciting vision.