Save Our Shirt
Paddy power

Save Our Shirt

Paddy power
3D, Motion


In an era of multiple brands emblazoned on kits, Paddy Power urged clubs to stop their shirts being treated as billboards.

My role

Created animations depicting the Paddy Power logo artfully falling from Huddersfield Town's shirt.

Behind the scenes

Alongside the challenge of removing the logo from the shirt in a realistic manner, was creating an animation with a realistic feel using a set of kit photos.

A behind the scenes look at the process of creating the animation

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