About

In an era of multiple brands emblazoned on kits, Paddy Power urged clubs to stop their shirts being treated as billboards. Created animations depicting the Paddy Power logo artfully falling from Huddersfield Town's shirt.

Paddy Power - Save Our Shirt

00:00

00:34

Process

Alongside the challenge of removing the logo from the shirt in a realistic manner, was creating an animation with a realistic feel using a set of kit photos.