About

For the first time ever the UK’s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people. To mark the launch of the limited edition wordless Dairy Milk bar, I was tasked with depicting this huge moment visually as a piece of motion. It would be used across digital, social and broadcast media, featuring in the hero TV ad.